Tech-SEO audit · manual scan v1

What the crawlers see, page by page.

Manual technical scan of oleo.ie pulled across 14 surfaces (home, products, collections, pages, contact). Stack confirmed: Shopify Hydrogen, Cloudflare CDN, HSTS, HTTP/3, GSAP, Swiper, Weglot, Judge.me. The technical fundamentals are decent. What's missing is the schema layer, the meta layer, the alt-text discipline, and a clean route map for AI crawlers.

Caveat: v1 is a manual scan + theme inspection. A full DataForSEO On-Page + Firecrawl + Lighthouse-CI run would surface another ~80% of issues quantitatively. We can run that as part of Option A scoping if you want hard numbers.

The scorecard

Six axes. Two strong. Three soft. One critical.

Lighthouse mobile (est)

Hydrogen + Cloudflare baseline

Lighthouse desktop (est)

Image optimisation needed

JSON-LD schema blocks

No structured data detected

Pages without meta description

Out of ~18 indexable

Canonical-route bugs

/about, /contact, /shop bare paths 404

A+

SSL + HSTS + HTTP/3

Cloudflare config solid

~38%

Images with descriptive alt

Default Shopify behaviour

YES

Sitemap + robots.txt

Shopify auto-generated

Crawled inventory

14 surfaces scanned, status-coded.

URL	Status	Title len	Meta desc	Schema	H1	Notes
/	200	21	Missing	None	Pioneers in Medical Cannabis Care	Hero stock image (smiling-docter)
/pages/about	200	10	Missing	None	About	Title too short for search
/about	404	-	-	-	-	Bare canonical 404; needs redirect
/pages/contact	200	14	Missing	None	Contact	Contact form only, no NAP
/contact	404	-	-	-	-	Bare canonical 404
/pages/richard-creagh	200	22	Thin	None	Richard Creagh	No Person schema, no LinkedIn link
/pages/shirley-creagh	200	22	Thin	None	Shirley Creagh	Same as above
/products/oleo-panacea-dry-herb-vaporiser-inhaler	404 (during scan)	-	-	-	-	Verify URL; long slug fragile
/products/oleo-panacea	200	-	Missing	None	Oleo Panacea Waterpipe Adaptor	No Product/MedicalDevice schema
/collections/all	200	-	Missing	None	Products	Standard Shopify collection
/cart	200	-	Default	Cart-only	Your Cart	Shopify default, fine
/account	200	-	Default	N/A	Account	Shopify default
/sitemap.xml	200	-	-	-	-	Shopify auto-generated, includes /pages/* and /products/*
/robots.txt	200	-	-	-	-	Standard Shopify; sitemap referenced

Note: a Firecrawl deep-crawl would scan all linked pages including blog posts, search-result pages, and product variants. Counts of indexable URLs typically 30-60 on a Shopify storefront this size.

Core Web Vitals

Real-user metrics estimate (Hydrogen + Cloudflare).

Metric	Mobile (est)	Desktop (est)	Threshold (good)	Status
Largest Contentful Paint (LCP)	2.4 - 3.1 s	1.6 - 2.2 s	< 2.5 s	Mobile borderline
Interaction to Next Paint (INP)	180 - 280 ms	100 - 180 ms	< 200 ms	Mobile borderline
Cumulative Layout Shift (CLS)	0.05 - 0.12	0.04 - 0.10	< 0.1	Borderline
First Contentful Paint (FCP)	1.4 - 2.0 s	0.8 - 1.4 s	< 1.8 s	Good
Time to First Byte (TTFB)	220 - 380 ms	180 - 280 ms	< 800 ms	Good
Total Blocking Time (TBT)	240 - 380 ms	120 - 220 ms	< 200 ms	Mobile fail

Estimates based on Shopify Hydrogen + Cloudflare CDN typical performance for a content-and-commerce hybrid site. Actual Lighthouse / CrUX run will tighten these numbers. Mobile is the bottleneck; image optimisation + JS bundle trimming both help.

Schema gaps

What's missing, what we'd add, where.

Page type	Schema today	Schema needed	Priority
Home	None	Organization + MedicalBusiness + sameAs (LinkedIn + socials) + hasCredential (HPRA)	P0
About	None	AboutPage + reuses Organization	P1
Founder pages (Richard, Shirley)	None	Person + sameAs (LinkedIn)	P0
Panacea + Panacea Flo + Waterpipe	None	Product + MedicalDevice (MDR class TBC)	P1
Conditions (MS, chemo, epilepsy) when built	n/a	MedicalWebPage + MedicalCondition + reviewedBy named clinician	P1
MCAP hub when built	n/a	FAQPage + MedicalProgram	P1
OleoCare app page	None	MobileApplication + HealthApplication	P2
All pages	None	BreadcrumbList	P2

Sample Organization + MedicalBusiness JSON-LD (drop-in for the home theme.liquid)

{
  "@context": "https://schema.org",
  "@type": ["Organization", "MedicalBusiness"],
  "name": "Oleo Technologies Ltd",
  "url": "https://oleo.ie",
  "address": { "@type": "PostalAddress",
    "streetAddress": "Rathmacullig West, Unit 18, Airport East Business & Technology Park",
    "addressLocality": "Ballygarvan", "addressRegion": "Cork",
    "postalCode": "T12 AV62", "addressCountry": "IE" },
  "founder": [
    {"@type":"Person","name":"Richard Creagh","sameAs":["https://www.linkedin.com/in/richard-creagh-493a28134/"]},
    {"@type":"Person","name":"Shirley Creagh"}
  ],
  "hasCredential": { "@type": "EducationalOccupationalCredential",
    "name": "HPRA MCAP Supplier Authorisation",
    "url": "https://www.hpra.ie/regulation/controlled-drugs/medical-cannabis-access-programme" }
}

Image audit

The hero image issue + the 38% alt-text gap.

Hero image

Filename: smiling-docter-camera-clinic-background_837074-50015.webp

Numeric suffix is a stock-photo identifier (Freepik or similar). "docter" misspelled. Replacing with real Oleo product / Bedrocan-grade flower / Panacea device photography lifts both visual trust and image search.

Alt text coverage

Estimated ~38% of images carry descriptive alt text. The remainder are either empty or use the Shopify auto-generated value (filename slug). Default behaviour on Shopify themes.

Fix: alt-text pass site-wide (~2 hours). Medical imagery deserves descriptive accessibility-grade alt.

Crawl efficiency

Internal linking + crawl depth.

Sitemap.xml: present, references /pages/*, /products/*, /collections/*. Should be submitted to Google Search Console + Bing Webmaster (verify if done).
robots.txt: standard Shopify, no problematic disallows. Sitemap referenced.
Internal linking depth: shallow. Founder pages, about, contact, products all 1 click from home. No condition-led content architecture (MS, chemo, epilepsy) currently exists to support pillar SEO.
Hreflang: Weglot is detected - check that hreflang is being emitted for any active translations.
Canonical tags: standard Shopify, generally correct. Some product variants share canonicals (expected behaviour).
404 handling: /about, /contact bare paths return 404 instead of redirecting to /pages/about, /pages/contact. Bad UX for any visitor guessing the canonical URL.

Recommended fix sequence

Two-week sprint, ordered by lift / effort.

#	Item	Effort	Lift
1	/about + /contact + /shop redirects to /pages/* canonicals	15 min	SEO + UX
2	Organization + MedicalBusiness JSON-LD on home (theme.liquid)	1 hr	AI visibility + KG anchor
3	Person schema on Richard + Shirley pages (sameAs LinkedIn)	30 min	E-E-A-T
4	Meta descriptions on all 14 indexable pages	45 min	SERP CTR
5	Product schema on 3 Panacea SKU pages (no MedicalDevice yet, pending MDR)	45 min	Rich result eligibility
6	Replace stock hero with real Oleo product photo, fix filename + alt	2 hr	Trust + image SEO
7	Site-wide alt-text pass	2 hr	A11y + image SEO
8	BreadcrumbList JSON-LD via Liquid include	1 hr	SERP rich results
9	Submit sitemap to GSC + Bing Webmaster, verify domains	30 min	Indexing speed
10	Image compression + lazy-load review (Shopify defaults often miss)	2 hr	LCP / mobile speed
11	JS bundle audit (deferred / async non-critical, GSAP / Swiper review)	3 hr	TBT / INP
12	Hreflang verification across Weglot-served translations	30 min	International SEO hygiene

Total effort: ~14-15 hours. Realistic 2-week elapsed at 1-2 hr/day with photo-asset and address-confirmation dependencies.