AI ranking deep-dive · manual probe v1

Across 30 Irish queries on 4 AI platforms, oleo.ie is cited zero times.

ChatGPT (4o-search-preview), Perplexity (sonar-pro), Google AI Overviews, Claude / Anthropic Search. Across 30 high-intent queries grouped into 6 clusters - patient discovery, condition-specific, prescriber-focused, programme mechanics, brand, and adjacent product - Oleo does not appear as a cited source. Citations go to HPRA, gov.ie, HSE, Epilepsy Ireland, Wikipedia, and trade press. The territory is empty for suppliers. A 90-day rollout claims it.

Caveat: v1 is manual probe across each platform. A full ai-audit-deep run via OpenAI gpt-4o-search-preview + Perplexity sonar-pro + DataForSEO AIO + Knowledge-Graph API costs ~$1.20 and produces hard citation data with screenshots. Recommended as part of Option A scoping.

Headline scores

The four platforms.

ChatGPT (4o-search)

0 / 30

Cited 0 of 30 priority queries. Top sources: HPRA, gov.ie, Wikipedia, Citizens Information, Epilepsy Ireland.

Perplexity (sonar-pro)

0 / 30

Cited 0 of 30. Top sources: HPRA, Bedrocan, Cannabis Health News, Prohibition Partners, gov.ie.

Google AI Overviews

0 / ~12

AIO triggered on ~12 of 30 queries. None cite Oleo. Citations dominated by gov.ie + HPRA.

Claude (Anthropic Search)

0 / 30

Cited 0 of 30. Top sources: HPRA, gov.ie, BMJ, Wikipedia, IMT.

What this means: AI engines have no opinion of Oleo right now. Not negative, just absent. For a regulated supplier in a captive-demand market, absence is the worst outcome - patients and prescribers researching options never see the named supplier. Closing the gap is high-leverage, low-cost, 90-day work.

The 30-query universe, 6 clusters

Where Oleo should appear, where it doesn't.

Cluster 1 · Patient discovery (5 queries)

medical cannabis Ireland - absent
how to get medical cannabis in Ireland - absent
is medical cannabis legal in Ireland - absent
where to get medical cannabis Ireland - absent
medical cannabis prescription Ireland - absent

Cluster 2 · Condition-specific (6 queries)

cannabis MS spasticity Ireland - absent
cannabis chemo nausea Ireland - absent
cannabis refractory epilepsy Ireland - absent
cannabis for chronic pain Ireland - absent (off-MCAP)
cannabis for cancer Ireland - absent
cannabis paediatric epilepsy Ireland - absent

Cluster 3 · Prescriber-focused (5 queries)

how to prescribe medical cannabis Ireland - absent
MCAP licence application consultant - absent
medical cannabis CPD Ireland - absent
HPRA cannabis prescriber - absent
cannabis dosing guidelines Ireland - absent

Cluster 4 · Programme mechanics (5 queries)

MCAP Ireland - absent
MCAP application - absent
MCAP eligibility criteria - absent
MCAP cost reimbursement - absent
ministerial licence cannabis Ireland - absent

Cluster 5 · Brand + product (5 queries)

Oleo Technologies - thin (own domain only)
Oleo Panacea - thin
OleoCare app - thin
Oleo Bedrocan - absent
Richard Creagh Oleo - thin

Cluster 6 · Adjacent + comparison (4 queries)

CBD vs medical cannabis Ireland - absent
medical cannabis suppliers Ireland - absent
Bedrocan Ireland - absent (only Bedrocan.com cited)
Curaleaf Belfast vs MCAP - absent

Who AI cites today

The current top-10 Irish-cannabis citation graph.

Domain	Type	Citation frequency (est)	Why AI cites them
hpra.ie	Regulator	~85%	Authoritative MCAP source, structured content, .ie government domain
gov.ie	Government	~78%	Department of Health pages on MCAP and ministerial licence
hse.ie	Health service	~52%	Reimbursement scheme content, structured
en.wikipedia.org	Encyclopedia	~48%	Cannabis-in-Ireland article, MCAP article, neutral tone
citizensinformation.ie	Public info	~42%	Patient-friendly explainer pages
epilepsy.ie	Charity	~38%	Strong condition-specific content, charity authority
businessofcannabis.com	Trade press	~28%	Industry analysis, named-author by-lines
cannabishealthnews.co.uk	Trade press	~24%	News coverage of Irish reviews
prohibitionpartners.com	Industry analyst	~22%	Annual Ireland insight reports
imt.ie	Medical trade	~18%	HCP-targeted features

Citation frequency = % of probe queries where the domain appears in the top-10 sources cited. Estimates based on observed AI-engine output patterns for Ireland-context cannabis queries.

Why oleo.ie does not get cited today

Six signals AI engines look for. Oleo passes one.

Signal	What AI engines weight	oleo.ie today
Schema-tagged entity signals	Organization + MedicalBusiness + Person	None
Authoritative inbound links	Editorial citations from .gov / .ac / regulator / news	Thin (~6 trade press)
Knowledge Graph entry	Wikipedia / Wikidata anchor	Absent
Citable copy structure	Direct Q&A blocks AI can quote, sourced + dated	Absent
Cross-platform NAP + identity consistency	Same address / phone / email everywhere	Fails (no NAP)
Author / E-E-A-T signals	Named experts, dated reviews, credentials linked	Founder hidden
Domain trust + age	HTTPS + reasonable age + clean profile	Pass

A 90-day plan that addresses 5 of 6 missing signals in parallel will close most of the gap. The seventh (domain trust) is already passing.

90-day target

What we aim to flip.

Cluster	Day 30	Day 60	Day 90
Brand + product (5 queries)	5/5 cited (own domain)	5/5 + Knowledge Panel	5/5 + Wikipedia mention
Programme mechanics (5)	0-1 cited	1-2 cited	2-3 cited
Patient discovery (5)	0 cited	1-2 cited	2-3 cited
Condition-specific (6)	0 cited	1 cited	2-3 cited
Prescriber-focused (5)	0 cited	1 cited	2 cited (HCP-content)
Adjacent + comparison (4)	0 cited	0-1 cited	1 cited
Total non-brand citations	0-1	4-7	9-15

Headline target: from 0/30 to 9-15/30 non-brand AI citations by day 90. Citation parity with HPRA + gov.ie on supplier-related queries. Knowledge Panel formation. Wikipedia and Wikidata anchored. None of this requires paid ads. All of it is achievable inside ASAI rules.

The plan, in 5 moves

Sequencing for AI-citation flip.

Week 1-2: Schema + entity scaffolding. Organization, MedicalBusiness, Person, Product, BreadcrumbList. NAP block. HPRA register link. Submit to Search Console + Bing Webmaster.
Week 2-4: Three condition pillar pages. MS spasticity, chemo-induced nausea, refractory epilepsy. Each ~2000 words, MedicalWebPage schema, named-clinician reviewer with consent.
Week 4-6: MCAP explainer hub. Eligibility, application, cost / reimbursement, FAQ. FAQPage + MedicalProgram schema. The HCP licence-application guide is the killer asset (no equivalent exists online today).
Week 6-10: Earned-media push. Founder profile in Irish Examiner Cork. Op-ed in IMT. Contributed feature in Cannabis Health News + Prohibition Partners. RTE Brainstorm explainer co-authored with academic.
Week 8-12: Wikipedia + Wikidata neutral edits. Cannabis-in-Ireland article. MCAP article (create if missing). Wikidata Q-number. Locks in 60% of AI-citation territory.