A conversational commerce layer that lives on oleo.ie. Patients ask plain-English questions about MCAP, eligibility, conditions, the Panacea device, OleoCare onboarding. Prescribers use the same surface to look up products, request samples, or trigger a Module 1 onboarding flow. Buys (where legally permitted) happen in-bot. Prescription requests get routed, never sold.
Patient asks about MS spasticity, chemo nausea, refractory epilepsy, MCAP cost, the application path. Bot answers from a regulator-aligned knowledge base. Cites HPRA + gov.ie + named clinical reviewers. Never makes off-label clinical claims.
Eligibility screener (5 questions). If MCAP-eligible, routes to "ask your consultant about a referral" + a draft message they can copy. If a HCP, routes to the prescriber portal + Module 1 onboarding. If neither, gracefully exits with educational links.
Panacea device sales (assuming MDR Class IIa confirmed). OleoCare app downloads. CPD module purchases for HCPs. Conference / event tickets. Anything advertisable. Prescription cannabis is NEVER sold in-bot - always routed to prescriber.
| Surface | oleo.ie today | With AI Chat Commerce |
|---|---|---|
| Patient with a question at 11pm | Form submission, response next business day | Answer in 30 seconds, eligibility screener offered, referral message drafted |
| HCP wanting to prescribe | Find /pages/contact, email, wait | Started in Module 1 onboarding inside the chat. IMC verified. CPD enrolled. ~5 min. |
| Pharmacy ordering question | Phone call, voicemail, callback | Routed to Module 5 portal, stock visibility shown in-chat, order placed |
| Panacea device sale | Add to cart Shopify flow (anonymous) | Q&A first - is it the right device for you? - then in-chat checkout |
| Adverse event reported | Hopefully a contact form, more likely lost | Yellow-card draft auto-built, routed to HPRA + Oleo pharmacovigilance log |
| OleoCare app onboarding | Manual flow on app store | QR code + walkthrough inside chat, support handover ready |
| "Trusted by Doctors" claim | Static, unverified | Live count from prescriber pipeline, with HPRA register link inline |
LLM-backed routing layer with strict tool-use scaffolding. No free-form clinical claims; every answer pulls from a regulator-aligned knowledge base.
5-question MCAP eligibility flow, consent-gated, GDPR-aware, output is a draft consultant message.
Cart + checkout primitives stay on Shopify (you keep Judge.me, Weglot, payment infra). Chat just orchestrates flow.
Direct entry to Module 1 onboarding. IMC verification. CPD enrolment in Module 6.
Adverse-event flag detection -> yellow-card draft -> Module 4 quarterly pack.
First-question gate. Different flows, different content, different commerce permissions per audience.
Every clinical or regulatory answer ends with "Source: HPRA / gov.ie / [named clinician]". AI engines crawl this, trust grows.
Every conversation stored 90 days minimum. Every routing decision auditable. Every claim traceable.
English first. Irish + Polish + Romanian on roadmap (matches Oleo's existing Weglot integration on the storefront).
| Phase | Weeks | What ships |
|---|---|---|
| 1 - Knowledge base + scaffolding | 1-2 | MCAP regulatory KB built, routing logic tested in sandbox, audit-log infra |
| 2 - Patient + HCP flows | 3-4 | Eligibility screener live, consultant-routing draft, HCP gate live |
| 3 - Commerce tie-in | 5-6 | Shopify Storefront API integration, Panacea sale path (conditional on MDR confirmation), OleoCare onboarding QR |
| 4 - Module integrations | 7-8 | Module 1 onboarding link live, Module 4 yellow-card trigger live, Module 5 pharmacy routing live |
| 5 - Soft launch + measurement | 9-10 | 30% traffic A/B vs control, conversion + qualified-routing measured |
| 6 - Full launch | 11-12 | 100% rollout, multilingual flag, 90-day measurement frame |